Low trust
between buyers and suppliers, making transactions harder to close.
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Client spotlight · Denny & Co
Untangling a fragmented B2B procurement landscape.
Client Spotlight — 180 Degrees Consulting Universitas Diponegoro (Batch 5). When a business is caught in a marketplace that doesn't quite work the way it should, the cracks show up everywhere—in slow responses, missed opportunities, and eroding trust. That was the reality facing Denny & Co, a business entity focused on professional services and business-related solutions, before they partnered with 180 Degrees Consulting Universitas Diponegoro (180DC UNDIP).
PROJECT PARTNERDenny & Co
05Structured phases
5/5Work quality
01 · The challenge
When friction becomes a barrier to growth.
Denny & Co was navigating an inefficient and fragmented B2B marketplace landscape. The core issues were clear but stubborn:
Limited transparency
across the procurement process.
Slow supplier responsiveness
delaying deals and frustrating clients.
Inadequate support
for customized, small-scale procurement, leaving a whole segment of demand underserved.
For a business trying to grow in this space, these weren't small inconveniences—they were structural barriers standing between Denny & Co and a more efficient, trustworthy way of doing business.
02 · The approach
From questions to a recommendation built on evidence.
180DC UNDIP's analyst team took a structured, phased approach to get to the root of the problem before jumping to solutions:
Client Meeting
Understanding Denny & Co’s business model, goals, and pain points directly from the source.
Market Research & Problem Identification
Digging into the B2B marketplace landscape to map out exactly where trust, transparency, and responsiveness were breaking down.
In-Depth Analysis
Testing insights and hypotheses against real market conditions to make sure recommendations weren’t just theoretical.
Strategic Recommendation
Translating findings into practical, actionable strategies designed specifically for Denny & Co’s context.
Final Pitching
Presenting the completed solution back to the client, ready for execution.
Every stage was tested and refined before moving forward, ensuring the final recommendations were grounded in real data rather than assumptions.
03 · The outcome
Clearer decisions. Actionable direction.
Denny & Co rated the team's work quality 5/5, with strong scores across the board on project scoping, problem identification, usefulness, and final pitching satisfaction.
CLIENT FEEDBACK
4.2/5Strong scores across the board.
Project Scoping4/5
Work Quality5/5
Problem Identification4/5
Usefulness4/5
Final Pitching4/5
Deliverables4/5
“We are truly impressed by the quality of work delivered by the 180DC UNDIP team. Despite being university students, the consultants demonstrated a strong level of professionalism, structured thinking, and deep understanding of our business challenges. Their analysis was not only comprehensive but also highly relevant to our current needs. We especially appreciate how they were able to identify key issues and translate them into clear, actionable recommendations.”
The engagement gave Denny & Co a clearer path toward a more efficient and trustworthy procurement experience—and gave our analyst team hands-on experience solving a real business challenge.
180 Degrees Consulting Universitas Diponegoro is the local chapter of the world's largest student-led consultancy, providing affordable, high-quality strategic and operational solutions to nonprofits, social enterprises, and businesses.
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